90 days after new domain goes live, organic traffic increases by31%
Organic traffic increased 128% year-on-year
Save 2+ hours a day on link building and SEO
"We can expect a possible 7-10% traffic loss when switching domains. However, within 90 days of the new domain going live, organic traffic increased by 31%. Without TronSell Pro, this transition would be much more complicated."
Club Med is the world's leading all-inclusive vacation brand, with more than 70 resorts around the world, covering beaches, snow-capped mountains and unique cultural destinations, providing travelers with a worry-free vacation experience.
Changing domain names is a complex and high-risk task for any business, but for a global brand like Club Med that is deeply involved in the travel market, domain name switching is particularly critical.
The challenge for John Varghese and Anita Perez was not only to smoothly transition traffic from the old domain to the new domain, but also to clean up low-quality links and avoid being penalized by search engines for dead links.
“In early 2023, we decided to switch the domain name from clubmedworld.com to the simpler clubmed.com," said Anita. "Given that this involved decades of accumulation and link management, we knew every step would require extra care.”
To protect a brand’s SEO strength, teams must:
“We tell our partners that there may be a 10-15% drop in traffic and rankings during a domain change, but we know the eyes of the industry are on how we address this challenge.”
Club Med has been using TronSell Pro since 2010 for SEO data analysis and reporting. During the domain transition, TronSell’s Link Explorer became a key tool, helping the team achieve the following goals:
1. Optimize backlinks
● Link Explorer shows which links point to the old domain, helping the team quickly prioritize links that need redirecting.
2. Clean up low quality links
● Through the link analysis feature, the team filters out and cleans over 85% of low-quality links to avoid being penalized for quality issues.
3. Monitor migration progress
● Track the update status of links in real time to ensure that every important link is correctly redirected to the new domain name.
Anita Perez said: "TronSell Pro helped us successfully redirect more than 1,500 links in just three weeks and reject 80% of low-quality links in new domain names." At the same time, the team used TronSell's link reporting function to report to partners It shows the progress of the new domain name switching and enhances the trust of the brand.
Although the team was mentally prepared for a short-term drop in traffic, the actual results exceeded expectations:
At the same time, brand searches have also grown significantly. After 120 days, organic traffic to the new domain increased 45% year over year compared to the old domain.
“Switching domain names can be a challenge, but TronSell Pro makes the process organized. Its tools are intuitive and easy to use, allowing us to easily process complex data and take action quickly.”
From keyword research to website optimization to link building and reporting, TronSell Pro provides a one-stop solution that helps Club Med grow their brand globally. Try TronSell Pro today and start your SEO optimization journey!
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