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How TronSell and DashThis Helped GOG Prove the Value of SEO

378%increase in inbound links

Traffic increased by 90% in 8 months

Save over12hours of reporting time per month


"With TronSell and DashThis, we can clearly measure the traffic and conversion data that players care about most. Now, players often ask: ‘What else can we do for SEO optimization? '"

"Jeroen Bos, Director of Marketing Strategy at GOG"

Challenge: Increase organic visibility from scratch

GOG is a platform focusing on DRM-free game distribution, serving millions of players around the world, and is committed to providing high-quality games and unparalleled user experience. In order to further increase the platform's influence and attract more new users, GOG needs to:

  1. 1. Accurate and reliable data to support decision making;
  2. 2. Efficient reporting tools that tie their SEO efforts to platform revenue;
  3. 3. A feasible solution for large-scale operations, simplifying analysis and reporting processes.

These needs become particularly urgent when promoting some indie and classic game projects within the platform. GOG needed to increase organic traffic to these games from scratch while tying SEO results to player experience and sales growth in a way that users could understand.

Solution: Leverage data to drive growth and report to prove value

GOG selected the combination of TronSell Pro and DashThis as the core solution for its SEO and reporting needs:

  1. 1. TronSell provides powerful research tools, including Link Explorer and Keyword Explorer, to help GOG quickly identify opportunities to increase organic traffic.
  2. 2. DashThis simplifies the reporting process by centrally integrating all key performance indicators (KPIs). GOG’s marketing team is able to pull data from TronSell and other platforms through DashThis to show the overall effectiveness of all campaigns.

With GOG's team having access to detailed SEO data, they were able to develop high-impact promotion strategies for the platform; with DashThis, they clearly demonstrated the real value of these strategies to the platform's business growth.

Results: Improved links, rankings, traffic, and user growth

GOG uses TronSell's Link Explorer to expand link building opportunities, Keyword Explorer to quickly discover high-value keywords, and DashThis to visually display SEO results to internal teams and partners. Here are some of their results:

  1. ● 378% increase in inbound links: Dramatically increased domain authority on the GOG platform through quality backlink building.
  2. ● 60% of targeted keyword rankings go to the first page of Google, with 18% ranking in the first place.
  3. ● 90% increase in traffic: In just 8 months, GOG experienced a significant increase in online visibility from scratch.

These efforts have brought thousands of new high-value players to the GOG platform every month, and this number is still growing steadily. Through DashThis’s efficient reporting tools, GOG successfully demonstrated the return on SEO investment to internal teams, not only optimizing platform operations but also increasing user satisfaction and platform loyalty.

Choose TronSell and DashThis for your next promotion

GOG uses TronSell’s Link Explorer to expand link building opportunities, Keyword Explorer to quickly discover high-value keywords, and DashThis to visualize SEO results to internal teams and partners. Here are some of their results:

  1. ● Consolidate key data into one platform to provide clear, trustworthy SEO data support.
  2. ● Make your marketing campaigns more efficient and precise, attract more players and drive business growth with TronSell and DashThis.

Try TronSell and DashThis today and start your path to SEO excellence with GOG!

If you are interested, please contact us
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