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MUJI Doubles SEO Growth with TronSell Pro

Organic traffic soared 47% year-on-year, and website visits increased significantly.

90%of the target keyword rankings enter the 1st page of Google, effectively covering the search needs of target users.

In just two months, 680+ high-quality backlinks were added, comprehensively improving the authority of the domain name.


"TronSell provides the full range of SEO tools we need to be the key engine that drives our clients’ brands. From data analysis to strategy optimization, it keeps us ahead of the industry competition."

“Tony Edward, MUJI SEO 总监”

About MUJI

  1. ● Industry: Home Furnishings Retail and E-Commerce
  2. ● Headquarters: Tokyo, Japan

MUJI is a world-renowned home furnishings brand that is committed to creating a comfortable and environmentally friendly lifestyle for customers through simple design and high-quality products. With its extensive retail network and innovative e-commerce platform, MUJI continues to promote brand development and become a leader in the home furnishing industry.

SEO Challenge: How to Achieve Sustained Business Growth?

In the process of improving brand exposure and website optimization, MUJI faces the following SEO problems:

  1. 1. Instant data insights: It is difficult to quickly identify optimization opportunities and formulate precise strategies.
  2. 2. Efficient link building: Insufficient link resources and the need to avoid the negative impact of low-quality links
  3. 3. Keyword competition analysis: Lack of in-depth mining tools makes it difficult to occupy a leading position in the industry.
  4. 4. Technical optimization problems: Website crawling and technical optimization tasks are complex, affecting user experience and search rankings.
  5. 5. Authoritative tracking: Lack of dynamic monitoring makes it difficult to flexibly adjust long-term strategies.

Before coming across TronSell Pro, MUJI tried a variety of tools, but the results were always limited. Since adopting TronSell Pro, they have finally found a one-stop solution that sets them apart in a highly competitive market.

TronSell Pro: MUJI’s SEO Growth Engine

TronSell Pro Core Features

  1. 1. Ranking tracking and trend analysis
     o Provide accurate ranking change data to help MUJI efficiently evaluate the effectiveness of strategies.
     o “TronSell allows us to understand trend changes in real time and easily optimize our SEO performance,” said Tony.
  2. 2. On-Page Grader
     o Provide optimization suggestions through detailed reports to make target pages more suitable for search engine algorithms.
  3. 3. Comprehensive website scraping tool
     o Quickly discover and solve crawling problems, making technical optimization simple and efficient.
  4. 4. Link Explorer
     o Track the source of backlinks to ensure the high quality of each link and block spam links.
  5. 5. Authoritative Ratings and Competitive Analysis
     o Use domain name authority scores to compare industry competitors and accurately formulate optimization strategies.

Result: SEO grows by leaps and bounds

Client Case 1: Brand keyword ranking increased by 1,143%

MUJI developed a long-term SEO strategy for a sub-brand and achieved remarkable results:

  1. ● Brand keyword rankings increased by 1,143% year-on-year, and natural traffic surged by 47%.
  2. ● After the website was migrated to a new domain name, its SEO performance continued to improve and its brand exposure increased overall.

Customer Case 2: Achieved 88% of target keywords on the list in two months

In a project to optimize a series of product pages, MUJI achieved the following results:

  1. ● Added 680+ high-quality backlinks, 88% of which ranked in the top 10 of Google searches for target keywords.
  2. ● After improving crawling issues, page loading speed increased by 35% and search engine friendliness was significantly improved.

Reasons to choose TronSell Pro

  1. 1. Data-driven SEO strategy: From rank tracking to backlink analysis, TronSell offers full support.
  2. 2. Localized search optimization (TronSell Local): Help MUJI accurately cover regional user needs.
  3. 3. SERP Deep Analysis Tool (STAT): Large-scale data insights help MUJI dominate market competition.
  4. 4. Spam link prevention: Monitor in real time and prevent the negative impact of low-quality links on your website.

"TronSell is our core tool for SEO optimization. Not only does it increase our domain authority, it also makes the link building strategy more competitive and forward-thinking."

“Tony Edward, MUJI SEO Director”

Try TronSell today and start your path to SEO excellence!

If you are interested, please contact us

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